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The concept of food freezing was pioneered by Clarence Birdseye in the 1920s. Fast forward to 2023, and the frozen food industry has become one of the largest sectors in the food market.
Due to the growing population in larger cities and the limited availability of fresh farm produce in these regions, the demand for fresh produce is substantial. However, it’s time to dispel some misconceptions surrounding frozen foods and embrace the benefits.
Contrary to popular belief, fresh foods aren’t always inherently more nutritious or beneficial. In fact, frozen foods can often be just as nutritious, while also being more budget friendly.
According to the research, the Governments of UAE and KSA have implemented significant initiatives to ensure uncompromised quality of frozen foods, contributing to their growing popularity. The rise in disposable incomes and the influx of expatriates further fuels this trend, making frozen foods even more sought after in the region.
The frozen food market boasts a diverse network of distribution channels including supermarkets and hypermarkets, where a plethora of frozen food options appeal to the taste buds of shoppers. For those seeking a touch of sophistication, specialized stores like health food and gourmet establishments proudly stock premium frozen food products that cater to evolved palates.
Convenience stores also play a significant role in distributing frozen food products, catering to individuals on the lookout for quick and hassle-free meal solutions. Moreover, the advent of online retail has revolutionized the way frozen food products are procured, allowing consumers to conveniently order their desired items from the comfort of their own homes.
Moreover, the advent of online retail has revolutionized the way frozen food products are procured, allowing consumers to conveniently order their desired items from the comfort of their own homes. This digital frontier has rapidly gained momentum in the Middle East, reflecting the growing demand for convenience, extended product shelf life, and an extensive selection of frozen food offerings across various distribution channels.
Now, let’s explore the advantages of frozen food.
High Nutritional Value
Fresh produce generally takes days in transit or on store shelves before reaching consumers. However, frozen foods are carefully harvested at the peak of their ripeness and immediately frozen, preserving their essential nutrients. By capturing their optimal nutritional content, frozen fruits and vegetables, frozen meat and fish, or even frozen yogurt retain their vital vitamins, minerals, and antioxidants, ensuring that you receive the maximum nutritional benefits with every bite.
Also, some frozen foods require minimal or no preservatives at all, making them safer.
So, the next time you reach for that bag of frozen fruits and vegetables to add a burst of flavour and nutrition to your meal, or when you opt for frozen meat and fish to savour their succulent taste, remember that their nutritional value remains exceptionally high.
Although, it is important to emphasize that frozen foods such as cold cuts and processed meals tend to be high in sodium, which can contribute to elevated blood pressure. Therefore, it is advisable to reduce the intake of these items as a beneficial step.
Easier on the Pockets
Opting for frozen food over fresh counterparts can be a financially savvy decision that allows you to save anywhere from 20% to 50% more money. There are a few factors that contribute to these cost savings. Firstly, frozen foods tend to have a longer shelf life compared to fresh produce, meat, or fish. This extended shelf life means that you can buy in bulk or take advantage of sales and promotions without worrying about the food spoiling quickly. In contrast, fresh foods have a limited lifespan and require consumption within a shorter timeframe, which can lead to more frequent purchases and potentially higher costs.
Year-Round Availability of Seasonal Produce
Frozen fruits and vegetables are a game-changer when it comes to satisfying cravings for seasonal delights, regardless of the time of year or your location. You can indulge in the sweetness of grapes and the tropical goodness of mangoes even during winter, thanks to frozen options. Similarly, if you crave English berries while living in a place far from their growing regions, frozen fruits allow you to enjoy their luscious sweetness regardless of geographical constraints. This availability of frozen options means you can enjoy the best quality seasonal produce throughout the year, no matter where you are. This provides a win-win situation for consumers, allowing them to relish the flavours of seasonal goodness while benefiting from the optimal nutrition that freezing preserves.
A Wide Range of Choices
The frozen food section presents an expansive assortment of ready-to-eat packaged options that cater to a wide range of culinary preferences. From crispy chicken nuggets and savoury sausages to juicy burger patties, golden fries, and delectable dim sum, the choices are abundant. By having these convenient frozen items at your disposal, you can effortlessly save time and money by reducing the need for frequent restaurant visits. Whether you’re hosting a gathering or simply treating yourself, these frozen delights allow you to create flavourful and satisfying meals within minutes.
Furthermore, the availability of promotional offers on frozen packaged foods enhances the appeal. Retailers frequently feature discounts and special deals on these items, making it even more enticing to stock up and explore new flavours.
All in all, frozen foods offer numerous advantages for consumers. Not only do they provide high nutritional value and a wide variety of options, but they also offer great savings. If you’re looking for amazing deals on frozen foods, you can find them on ClicFlyer and browse through available offers from your favourite stores nearby. Don’t miss out on the opportunity to explore the enticing world of frozen foods and take advantage of the convenient deals.
Download the ClicFlyer app today and unlock incredible savings on your weekly shopping. Stay updated with the latest promotions from top retail stores in 9 countries including UAE, KSA, Bahrain, Kuwait, Qatar, Oman, Egypt, Jordan and RSA. With discounts of up to 70%, you can maximize your savings and stretch your budget. Don’t wait, start saving big by downloading the app now.
