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The BTS Season takes place in the month of August every year in the GCC countries and brings much anticipation for students and parents as they gear up for a brand-new academic year.  In the retail market, this is a great opportunity for stores and brands to increase promotions in certain categories under the umbrella […]

Quarter 2 2023 (April-June) was an important period in the retail industry of the middle eastern countries as it coincided with two major festivals. A significant growth of 31.1% in offer promotions was seen YoY. This huge jump in promotions was because of Eid al-Fitr and Eid al-Adha.  Read on to find out about category-wise […]

In the retail sector of the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE), the annual celebration of Eid-Al-Adha holds immense significance for both consumers and businesses. As the joyous occasion approached on the 9th of July 2022, retailers prepared to captivate their target audience and maximize their sales potential. This blog […]

KSA’s relationship with rice and the most widely consumed rice grains in the region Rice is one of the most popular grains in Saudi Arabia. According to research done by Helgi Library, KSA is ranked as the world’s 46th most-rice-consuming country. Rice is a staple of a variety of traditional Saudi dishes, including Bukhari, Saleeg, […]

During Quarter 1 of 2023, the number of promotional offers increased by 21% in comparison to the same period in 2022. The reason for this significant rise in promotions was the occurrence of Ramadan Season in the first quarter itself. Retailers commenced their promotional activities in February to attract more customers to their physical stores. […]

What are Private labels? Private labels, also known as private brands or store brands, are products that are manufactured and sold under the brand name of a retailer or distributor rather than the manufacturer or supplier. Private label products are usually FMCG (Fast moving consumer goods) that can be easily sourced and are designed to […]

Eid in the Middle Eastern region, is an essential time for retailers to boost their revenue and attract new customers through promotional offers and discounts. In 2022, Eid was celebrated on the 3rd and 4th of May in KSA and 2nd of May in UAE. This article focuses on the Eid 2022 promotions in the […]

Ramadan the holy month of fasting and charity causes a lot of changes in the retail industry as food habits change quite a bit during this time. Most of the promotions revolve around items needed for the preparations of Iftars and Suhur. The malls remain open until 1-2 a.m. during Ramadan as residents have Suhur […]

The market has become extremely price sensitive and consumers are cautious about each and every penny they spend or save. Retailers often try to attract customers by offering discounts, promotions, and special deals. This can be an effective way for businesses to stand out in a crowded marketplace and encourage people to try their products […]