Retailer | ClicFlyer

UAE National Day – 2021 Promotion Analysis

By Team Clicflyer
November 17th, 2022

UAE National Day is celebrated every year on the 2nd of December. It marks the date of unification of the 7 emirates, forming one nation that is United Arab Emirates. In 2021, UAE celebrated its Golden Jubilee, i.e. the 50th National Day. To celebrate the event, a 4-day long weekend of National holiday was extended […]

A Review of Retail Activity in KSA during White Friday Weeks- 2021

By Team Clicflyer
October 28th, 2022

What is White Friday? White Friday is a special day in Saudi Arabia that is celebrated on the fourth Friday of November each year. It is similar to Black Friday in America and was introduced for the first time by Souq, the largest Arab e-commerce website in 2014. The colour white was chosen to denote […]

Growth Observed in Offers by Retailers in KSA

A Summarization of Offers In KSA during Q3 2022

By Team Clicflyer
October 15th, 2022

3% Growth Observed in Offers by Retailers in KSA during Third Quarter in 2022 as compared to Q3 2021. 25th September to 1st October (Week 39), registered the highest number of offers in Q3 2022. Just like Q2 2022, Q3 2022 also saw the highest increase in offers on Frozen Foods, followed by Meat […]

Decoding Consumer Habits and Retail Leaflet Promotions for Saudi National Day – 2022

By Team Clicflyer
October 6th, 2022

One of the biggest shopping events of the year in Saudi Arabia is the Saudi National Day, which takes place on September 23rd and is comparable to Black Friday in the United States. The following is an in-depth study of consumer behavior and leaflet offers during and around Saudi National Day, conducted by the team […]

A Recapitulation of CPI in Saudi Arabia & its effect on Promotions- 2022 for Food and Beverages

By Team Clicflyer
August 19th, 2022

Many raw materials and transportation costs in KSA saw an elevation leading to a rise in the CPI in the Food and Beverage Industry since the beginning of the year. The Annual Inflation Rate of Food and Beverages in June 2022 was +4.4%. While the overall change in CPI has shown a moderate increase, there […]

7% Growth in leaflet promotions in KSA during Second Quarter of 2022

By Team Clicflyer
August 8th, 2022

The leaflet offers promoted during quarter two of 2022 can give us insights on customer trends for the post Covid Era. The quarter saw a 7% rise in promotion offers over the same quarter of 2021 marking a comeback of physical promotions. Week 21, 29th May to 4th June, a Non-Ramazan Week, recorded the highest […]

Change in Retailers’ Flyer Activity during Back to School (BTS) weeks in 2021

By Team Clicflyer
August 2nd, 2022

The last 2 years has seen a mix of on and off line school due to the Covid-19 Pandemic. The BTS summer 2021 was primarily during online school and a vast majority of children shifted from pens and paper to computer screens. ‘Back to School’ is a key consumer moment in Supermarket shopping in Saudi […]

Retailer

Are you making the right promotions pricing decisions? Flyer Price Tracker – An interactive business tool for Super & Hyper markets to track flyer price across competitors

By Team Clicflyer
September 24th, 2021

In today’s fast-moving world, having access to relevant data to drive business growth is important, but sometimes it is not nearly enough. Instant Access & Utilizing the available data at the right time is crucial in staying competitive in the market. Keeping these crucial issues in mind, ClicFlyer has developed a tool for retailers to […]

Retailer

Understanding the behavior of Retailers & Consumers for leaflet promotions in KSA during Saudi National Day 2020

By Team Clicflyer
September 20th, 2021

Saudi Arabian National day is always celebrated on the 23rd of September. Known locally as Al-Yaom-ul-Watany, it marks September 23rd 1932, when King Abdulaziz announced the unification of the country as a kingdom. We conducted a high level review of retailer activity running up to Saudi National Day over time. Understand the timing of the campaign […]

Retailer

Understanding the behavior of Retailers & Consumers in Saudi Arabia during BTS (Back to School) – 2019

By Team Clicflyer
July 5th, 2021

‘Back to School’ is a key consumer moment in Supermarket shopping in Saudi Arabia. The season starts around the end of the summer holidays (at the start of August) and continues till the schools re-open (end of August or early September). The Back-to-School season is the second largest moment for retail in MENA. During the BTS season, online search […]

Category: Retailer