Categories
Research

KSA Q4 2022 Retail Promotions Overview

Q4 is the last quarter of the Financial Year that brings in a lot of seasonal and YoY changes and shifts in all industries.  In the following Analysis, we coverpromotional changes and shifts observed in the Retail Sector in KSA.   Comparison against Q4 2021 *Based on promotions published on ClicFlyer App A 10.3% growth […]

Continue reading »
Categories
Research Retailer Shopper

Ramadan 2022- Brief Report and Insights

Ramadan the holy month of fasting and charity causes a lot of changes in the retail industry as food habits change quite a bit during this time. Most of the promotions revolve around items needed for the preparations of Iftars and Suhur. The malls remain open until 1-2 a.m. during Ramadan as residents have Suhur […]

Continue reading »
Categories
Research Retailer Shopper

Winter 2021 KSA Promotions Analysis (Special Focus on BBQ Promotions)

Winters in Saudi Arabia are considered ideal for gatherings, outdoor activities and food festivals. The residents make special plans for get-togethers and have fun nights with friends and family. These nights often include barbequing. A lot of offers and special flyers for barbeque products is seen in the retail sector during this time. Below is […]

Continue reading »
Categories
Research Retailer

UAE National Day – 2021 Promotion Analysis

UAE National Day is celebrated every year on the 2nd of December. It marks the date of unification of the 7 emirates, forming one nation that is United Arab Emirates. In 2021, UAE celebrated its Golden Jubilee, i.e. the 50th National Day. To celebrate the event, a 4-day long weekend of National holiday was extended […]

Continue reading »
Categories
Research Retailer

A Review of Retail Activity in KSA during White Friday Weeks- 2021

What is White Friday? White Friday is a special day in Saudi Arabia that is celebrated on the fourth Friday of November each year. It is similar to Black Friday in America and was introduced for the first time by Souq, the largest Arab e-commerce website in 2014. The colour white was chosen to denote […]

Continue reading »
Categories
Research Retailer

A Summarization of Offers In KSA during Q3 2022

  3% Growth Observed in Offers by Retailers in KSA during Third Quarter in 2022 as compared to Q3 2021. 25th September to 1st October (Week 39), registered the highest number of offers in Q3 2022. Just like Q2 2022, Q3 2022 also saw the highest increase in offers on Frozen Foods, followed by Meat […]

Continue reading »
Categories
Research Retailer

A Recapitulation of CPI in Saudi Arabia & its effect on Promotions- 2022 for Food and Beverages

Many raw materials and transportation costs in KSA saw an elevation leading to a rise in the CPI in the Food and Beverage Industry since the beginning of the year. The Annual Inflation Rate of Food and Beverages in June 2022 was +4.4%. While the overall change in CPI has shown a moderate increase, there […]

Continue reading »
Categories
Research Retailer

7% Growth in leaflet promotions in KSA during Second Quarter of 2022

The leaflet offers promoted during quarter two of 2022 can give us insights on customer trends for the post Covid Era. The quarter saw a 7% rise in promotion offers over the same quarter of 2021 marking a comeback of physical promotions. Week 21, 29th May to 4th June, a Non-Ramazan Week, recorded the highest […]

Continue reading »
Categories
Research Retailer

Change in Retailers’ Flyer Activity during Back to School (BTS) weeks in 2021

The last 2 years has seen a mix of on and off line school due to the Covid-19 Pandemic. The BTS summer 2021 was primarily during online school and a vast majority of children shifted from pens and paper to computer screens. ‘Back to School’ is a key consumer moment in Supermarket shopping in Saudi […]

Continue reading »
Categories
Research

Has Covid 19 provided the impetus to Ecommerce penetration rates in the Middle East?

The recent environment of physical distancing, restricted physical store access has heightened the need for physical stores to have an online presence and more importantly to have high visibility. In a recent survey conducted by Colliers, physical stores with an ecommerce platform have seen their ecommerce sales increase between 20% and 70% from pre Covid […]

Continue reading »