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Research Retailer

UAE National Day – 2021 Promotion Analysis

UAE National Day is celebrated every year on the 2nd of December. It marks the date of unification of the 7 emirates, forming one nation that is United Arab Emirates. In 2021, UAE celebrated its Golden Jubilee, i.e. the 50th National Day. To celebrate the event, a 4-day long weekend of National holiday was extended […]

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Research Retailer

A Review of Retail Activity in KSA during White Friday Weeks- 2021

What is White Friday? White Friday is a special day in Saudi Arabia that is celebrated on the fourth Friday of November each year. It is similar to Black Friday in America and was introduced for the first time by Souq, the largest Arab e-commerce website in 2014. The colour white was chosen to denote […]

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Research Retailer

A Summarization of Offers In KSA during Q3 2022

  3% Growth Observed in Offers by Retailers in KSA during Third Quarter in 2022 as compared to Q3 2021. 25th September to 1st October (Week 39), registered the highest number of offers in Q3 2022. Just like Q2 2022, Q3 2022 also saw the highest increase in offers on Frozen Foods, followed by Meat […]

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Research Retailer

A Recapitulation of CPI in Saudi Arabia & its effect on Promotions- 2022 for Food and Beverages

Many raw materials and transportation costs in KSA saw an elevation leading to a rise in the CPI in the Food and Beverage Industry since the beginning of the year. The Annual Inflation Rate of Food and Beverages in June 2022 was +4.4%. While the overall change in CPI has shown a moderate increase, there […]

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Research Retailer

7% Growth in leaflet promotions in KSA during Second Quarter of 2022

The leaflet offers promoted during quarter two of 2022 can give us insights on customer trends for the post Covid Era. The quarter saw a 7% rise in promotion offers over the same quarter of 2021 marking a comeback of physical promotions. Week 21, 29th May to 4th June, a Non-Ramazan Week, recorded the highest […]

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Research Retailer

Change in Retailers’ Flyer Activity during Back to School (BTS) weeks in 2021

The last 2 years has seen a mix of on and off line school due to the Covid-19 Pandemic. The BTS summer 2021 was primarily during online school and a vast majority of children shifted from pens and paper to computer screens. ‘Back to School’ is a key consumer moment in Supermarket shopping in Saudi […]

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Has Covid 19 provided the impetus to Ecommerce penetration rates in the Middle East?

The recent environment of physical distancing, restricted physical store access has heightened the need for physical stores to have an online presence and more importantly to have high visibility. In a recent survey conducted by Colliers, physical stores with an ecommerce platform have seen their ecommerce sales increase between 20% and 70% from pre Covid […]

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Research

Digital Flyer Apps Can Increase Footfall

The secret of being in the right place at the right time Research shows that more than 50% of shoppers prefer to search for best deals and discounts before they make in-store purchases. They are more likely to make an in-store purchase if they see an ad with a promotion or discount offer on their […]

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