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How to Transform Your Data into Opportunities with Business Intelligence Software

Business intelligence software transforms the data your business collects into actionable insights that allow the businesses to take strategic and tactical business decisions. This business intelligence software collects, transforms, and analyses the data sets and presents analytical findings into reports, summaries, dashboards, graphs, charts, and maps to provide companies with detailed intelligence about the state of the business. Business intelligence companies can use this newly acquired knowledge to support their decision-making process as well as create new business opportunities.

1. Collect the right data:

There is a lot of data that every business collects on a daily basis. Managing such a humongous amount of data can get overwhelming. But not all of it is valuable and worthy to the business. The most important part of processing the data is filtering the accurate and useful parts from it. It should be relevant to and comparable to the other data points you collect.

2. Develop a smart strategy:

After planning a place to start, businesses need to create a plan for collecting valuable information. This strategy must include all the data points you’d need to understand the performance and statistics concerning your business.

3. Improve the process:

Most organizations overlook this step but an important part of grabbing an opportunity is streamlining the existing processes and adjusting the resources. Every action involving the data should be manageable and collaborative with the project management.

4. Define your opportunities:

To find the right opportunities for your organization you need a solid starting point. Starting with a process as simple as rectifying a problem or a challenge that you face on a daily basis can prove to be a successful starting point.

5. Analyze the trends over time:

Analyzing and manipulating business intelligence and analytics in a way that makes it easier for you to make informed decisions is important while converting information into useful data. By incorporating the timelines in the data sets, you can get access to see the past trends that may be used to make future projections and minimize risks.

6. Make informed decisions:

Once you have a hold on the business intelligence software, you will easily be able to see how well your strategies have been performing or if the analysis is pointing in the other direction.

Build a story around your decisions:

After building a successful business strategy it is essential to selling it to the business stakeholders within your organization. Make effective use of the visualizations of your data to strengthen your business case involving your decision. Stories can help stakeholders understand the decision-making process better.


Conclusion: When an opportunity arises, Having unprocessed data cannot be effective. Data by itself is just a collection of information and statistics. It must be handled and transformed to make it worthy. This conversion of data into actionable insights with the help of tools and business intelligence software is known as business intelligence.