Promotion Analysis Tool

From POS Data to Promo Performance

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Your Complete Promotion Intelligence Platform

The Promo Analysis Tool empowers businesses to measure promotional performance across multiple channels — leaflet, e-commerce, and in-store. With precise brand vs. competitor comparisons, it enables marketing, sales, and leadership teams to identify gaps, optimize pricing strategies, and maximize ROI from every promotion.

Interactive Analytics Built for Exploration

Competitor Retailer Activities

Highlights brand-wise and retailer-wise promotional activity levels, allowing users to benchmark their retail penetration.

Dynamic Filtering

Flexible filters by country, retailer, brand, offer mechanic, and time period. Enables multi-dimensional slicing of data.

In-Table Offer Image Display

Offer tables show actual promotional images, helping users quickly assess the creative and tactical execution at the SKU level.

Channel Competitiveness

Compare pricing at a channel level for each SKU - Leaflet Vs Ecom Vs Instore or drill down to individual retailer.

Core Features That Drive Smarter Decisions

Comparative Pricing Analysis

Visual comparison of offer prices, regular prices, and discount percentages for My Brand vs. competitors across different time periods.

Price Point Optimization

Tracks average offer prices and discounts normalized by weight/volume to compare promotion efficiency across SKUs and brands.

Share of Activity Monitoring

Quantifies My Brand's presence relative to competitors, tracking number of offers and % share in flyers.

Click to Validate

Users can click on data points and visuals (e.g., charts, trends) to drill down into specific.

Actionable Insights at Every Level

Price Trend Analysis

Monitors pricing behavior over time across different brands and retailers.

Brand & Retailer Activity Charts

Visualizers offer frequency and value distribution across key retailers and competitors.

Detailed Offer Library

Includes offer IDs, product details, promotion start/end dates, and pricing breakdowns with downloadable capabilities.

Designed for
Every Team’s Needs

Brand Teams can measure competitiveness and efficiency of their promotions.
Trade Marketing can identify gaps in retail execution.
Leadership can evaluate channel competitiveness and resource allocation to meet overall revenue and margin targets.
Category Managers can assess promotion effectiveness versus category averages.
Sales Teams can target low-activity retailers for promotional expansion.