Optimize CPG Promotions | Real-Time EPOS Analytics for Smarter Trade Decisions

EPOS Optimization Tool

From POS Data to Promo Performance

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Transform POS Data into Smarter Promotions

The EPOS Optimization Tool is a powerful analytics platform designed to help CPG companies measure the true impact of
flyer-based promotions. By analyzing real-time supermarket sell-out data, it empowers trade and brand teams to make smarter
decisions about packsize, price point, regional focus, and competitive positioning.

Explore, Compare, and Refine — in Real Time

Packsize Drilldowns

Ability to view and compare packsize-level performance across weeks and retailers.

Quarterly Viewports

Enables review of seasonal patterns and promo overlaps to refine future campaign planning.

Sell-out & Engagement Correlation

Visual links between mobile app engagement and EPOS sell-out figures.

Leaflet Vs Instore Promotions

Review Instore Vs Instore campaigns impact on off take to fine tune promotion startegy.

Explore Powerful Features

Promo Effectiveness Analysis

Quantifies impact of flyer promotions on sales by packsize, helping identify which sizes deliver the highest ROI.

Regional Sales Indexing

Highlights underperforming regions and supports decisions on where to intensify promotional efforts.

Price Point Optimization

Identifies ideal average selling price ranges to maximize sales performance during promotional periods.

Promotion Share vs. Sales Share

Compares the volume of promotions run versus the actual sales generated, helping assess promotional efficiency.

Competitor Benchmarking

Benchmarks promotional intensity, price levels, and packsize focus versus competitor brands.

Leaflet Vs Instore Promotion Analysis

Compare sales & market share impact of leaflet promotion weeks vs instore promotions.

Insights That Power Strategic Decisions

Sales distribution
by packsize and price range.

Promo overlap and
cross-brand impact analysis.

Elasticity scores
by packsize and price.

City-wise sales
performance indexing.

Promotional efficiency
across packsize and region.

Tailored for
Every Commercial Team

Marketing Teams can identify which price points and pack sizes perform best under promotion.
Sales Teams can prioritize regions with low promotional offtake.
Trade Teams can refine flyer strategies based on real sell-out impact.
Category Managers can compare performance against competitors to adjust portfolio decisions.